SaaS start-up increases organic traffic by 1474%

To increase organic traffic, attract new clients and cut paid advertising costs, Omnia Retail needed an SEO partner who had both the technical expertise and a highly collaborative approach. They chose Tacomi.

Omnia Retail is an Amsterdam-based SaaS company with a range of innovative products that let retailers and brands, including world-leading e-commerce companies, automate the pricing of their products online.

But to accelerate their growth, Omnia knew they had to replace the paid advertising approach they were primarily using to generate sales with an SEO strategy that would not only be more cost-effective but also lead to more sales.

Why we chose Tacomi

Esther de Winter - Marketing Manager, Omnia

“We briefly considered doing the SEO ourselves. But it’s such a technical area you need a ton of time and expertise if you really want to move the needle.

“As we didn’t have either, we started searching for an agency to help us. But we weren’t just looking for technical expertise, we also needed someone who wanted to work with a young company like us in a collaborative way that would help us grow. While this was very important to us, not every agency’s happy to work like this. Fortunately, when we met Tacomi, it was immediately clear that they were.”

Organic Traffic

Keyword Visibillity

What Tacomi did

Chad Conlon - co-founder, Tacomi

“As we do with all our clients, we conducted a deep SEO audit to identify any technical issues, as well as the traffic opportunities that were out there for Omnia. Once we’d analysed all the data, we focused on developing a long-term growth strategy that would allow Omnia to maximise their market potential.

“As part of this process, we worked extremely closely with the marketing and development teams so we effectively became an extension of their in-house operation. Not only is this an enjoyable way to work, but it also offers us the opportunity to truly understand the company's needs.”

Working with Tacomi

Esther de Winter - Marketing Manager

“With Tacomi, it feels like a proper collaboration and because they’re such an experienced team, you feel you can trust what they're saying and that's reassuring.

“Of course, they do steer us in a particular direction, but there’s always an open discussion about the best way forward and they take the time to explain everything, so nothing’s imposed.

“And they’re always happy to work with our staff rather than pushing their own people and I think that’s helped to make the relationship. My team has learnt so much from the experience and getting their guidance on how to craft content from an SEO perspective has greatly improved our in-house skills.

“We could have spent the same amount of money hiring an SEO but they wouldn’t have had Chad and Sean’s expertise, nor been able to deliver the same results.”